Smart GPTs, AI Music, and Apple’s Flop—What Every Marketer Should Know

Feeling like the pace of AI is outpacing your marketing stack? You're not alone. This week, we’re diving into how ChatGPT’s subtle but significant upgrades could reshape daily workflows, why Apple’s AI rollout feels more like a whimper than a bang, and how Suno is becoming the secret weapon for audio-savvy marketers.

Let’s break it all down.

🧠 Main AI News & Takeaways for Marketers

ChatGPT Gets More Human

• Voice Mode Upgrades: ChatGPT’s new voice is cleaner, more concise, and surprisingly human. Marketers considering audio content or co-hosting options should pay attention—this could become your next virtual teammate.

• Custom GPTs Now Supercharged: You can now assign specific models to custom GPTs. Translation? Build mini-apps that fit right into your marketing flows.

• o3-Pro = Strategy Powerhouse: For $250/month, ChatGPT’s o3 Pro model offers deeply personalized outputs—but only if you feed it robust context. If you're working on high-level marketing strategy, this is worth a one-month upgrade.

Apple’s “Intelligence” Doesn’t Impress

• Siri’s still weak. The AI tools are underwhelming. Apple’s latest launch leaned heavily on UI tweaks rather than meaningful AI advancements.

• Marketing takeaway: Don’t bet your strategy on Apple’s AI—yet. It’s a better productivity upgrade for personal use than a transformational marketing tool.

Suno AI is Stealing the Show (and the Soundtrack)

• Create music in custom genres like “country lo-fi.”

• Marketers: ditch Artlist.io or other stock music sites. Suno now lets you generate music faster than it takes to find decent stock tracks.

• Bonus: It can now split tracks by instrument—perfect for remixing in content production.

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🛠 Practical AI Use Cases This Week

Travis

• Voice SOP Builder: Used ChatGPT voice mode to create a complete event handoff SOP while driving.

• Airbnb Reviews: Had ChatGPT auto-generate warm, polite guest reviews—time-saving and on-brand.

Dan

• LinkedIn Carousel: Asked ChatGPT to create a Disney-princess-style self-discovery prompt, then used Gamma to build a stunning visual post in under 20 minutes.

• Painted & Learned: Had a ChatGPT convo about the Roman Empire while painting a guest room—edu-tainment meets productivity.

📊 Poll Results: Deep Research Tools

“How often do you use AI’s deep research tools?”

• Daily – 21%

• Weekly – 41%

• Monthly – 13%

• Tried it before – 11%

• Never – 14%

🔍 Takeaway: Weekly use is becoming the norm for marketers serious about insights. But tools like deep research can feel more F1 than Ferrari—high-powered but intimidating. Watch for a future guide from Dan breaking it all down.

🔥 Viral Post Breakdown

It looked like a real pharma commercial—except it was about a prescription that gets you… puppies. It was funny, polished, and utterly fake.

Why it worked:

• Format mimicry (pharma ads)

• Emotional hook (puppies)

• AI-generated visuals that fooled most of us

💡 Marketers: mimic popular ad formats with AI-generated creative. Humor + polish = high engagement.

😂 AI Meme of the Week

✌️ Until Next Time

There’s a lot moving in the AI space, but you don’t need to master it all. Just try one new thing this week—maybe it’s building a custom GPT, generating a Suno soundtrack, or just chatting with ChatGPT about the Roman Empire.

Hit reply: What’s your current AI “go-to” tool?