AI With Personality, State of AI Marketing Jobs, & Does ChatGPT 4.5 Suck?

Is ChatGPT 4.5 Actually That Good? Let's Talk.

Every time OpenAI drops a new version of ChatGPT, the internet erupts with takes: "Game-changer!" "Mid." "Snarky?" So, is ChatGPT 4.5 really better, or are we just caught in the hype cycle? Here’s what you need to know:

• More Personality Customization: Hidden in the settings, you can tweak ChatGPT’s personality. Want it witty? Gen Z-flavored? Skeptical? You can do that now.

• Improved Writing: Less robotic, more natural. 4.5 finally gets LinkedIn posts right (not too many emojis, thank goodness) and structures blog posts with better formatting.

• Better Compliance with Instructions: Unlike its predecessor, 4.5 actually listens when you tell it to wait before responding.

💡 Marketer’s Takeaway: If you’re using ChatGPT for content creation, 4.5 is smoother, smarter, and more intuitive. Give it a personality boost, and you might actually enjoy working with it.

🎥 Viral AI Ad Breakdown

A new AI-generated commercial is making waves. It’s for a body wash, and it seamlessly blends real footage with AI-generated visuals—think sliding down a waterfall of citrus in ultra-vivid color. The kicker? It doesn’t look AI-generated.

🧐 Why It Matters: AI video production is closing the gap. This ad proves that AI can create Hollywood-level VFX without the massive budget.

💡 Marketer’s Takeaway: If you haven’t experimented with AI-generated video yet, it’s time. The tech is evolving fast, and brands that start now will have a creative edge.

📊 Poll of the Week: AI in Marketing Job Descriptions

We ran a deep research query to analyze 100 recent marketing job postings. Here’s what we found:

• 60% didn’t mention AI at all.

• 20% mentioned AI in a minor way.

• 10% made AI a major focus.

• 5% listed AI as a required skill.

• 5% had AI in the job title (e.g., "AI Content Marketer").

💡 Marketer’s Takeaway: AI marketing skills aren’t yet a must-have, but the shift is happening fast. By next year, expect "AI fluency" to be as standard as "SEO knowledge."

🛠️ The Deep Research Goldmine

If you’re not using ChatGPT’s Deep Research mode, you’re missing out. It’s essentially an AI agent that does in-depth market research for you—analyzing trends, extracting insights, and even suggesting strategies.

💡 What to Use It For:

• Competitor weakness analysis

• Audience pain point discovery

• Content gap research

• Influencer mapping in your niche

Want 12+ prompts to supercharge your AI research? Grab the Audience Deep Research Toolkit here: danchez.com/deep

🤖 AI Business Society Community Update

We just ran a live session on Custom GPTs in the AI Business Society, where we discussed how to build specialist GPTs tailored for your business. If you’re serious about AI in marketing, this is the place to be. Join us here: AI Business Society.

😆 AI Meme of the Week

That’s it for this week! Are you customizing your ChatGPT’s personality? Hit reply and let us know what traits you picked.

Until next time, keep your AI sharp and your marketing sharper.

#danchez